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Wine is a beverage that deserves much larger space in the researchers’
                     agendas. As a beverage for body and soul it is present in every religion in the East
                     and  West.  And  the  greatest  historical  stronghold  is  the  Mediterranean.  In  the
                     Christian  religion  wine  is  on  the  table  of  our  messiah  Jesus.  Jesus  says  to  the
                     apostles: “this piece of bred is part of my body, and this drink is my blood with
                     which you will communicate trough the ages”. Romans say: “in vino veritas”. And
                     the ancient Macedonians celebrate wine through svetkovini, celebrations dedicated
                     to the God Dionysus. Dionysus is actually Dios by Nisa, area inhabited by mixed
                     Macedonian and Thracian population. He is God of nature’s awakening in spring.
                     The  dynasty  of  the  Aygs  celebrated  Dionysus  through  the  March’s  jubilations,
                     festivals,  called  martinki.  Through  the  Thracians,  even  today  in  Bulgaria  this
                     custom called martie, martinki is  still preserved. Wine is  present  not  only in  the
                     rituals  and  religious  rites  but  also  in  the  secular  happenings.  During  marriage
                     proposals,  wedding  receptions,  baptisms  even  at  funeral  rituals  wine  is  always
                     dominant as beverage. The wine cult is strongly present in the artistic circles. Our
                     icon painters in the Middle Ages used wine instead of water to mix the colours and
                     also  their  ascetic  food  consisted  of  bred  and  wine.  Artists  consider  wine  as  the
                     strongest  mediator  in  releasing  the  creative  genius,  which  rests  deep  in  the
                     psychological constitution of the human. Today wine is considered as a drink with
                     bounding  and  relaxing  abilities.  Its  relaxing  strength  is  crucial  for  the  positive
                     outcome  in  the  close  communications,  free  of  conflicts.  Wine,  which  positively
                     affects humans, is in biological correlation with the ability of the liver to process it.
                     It is considered that an optimal quantity of wine consumed without consequences to
                     the  organism  is  300  to  500ml.  Wine  in  History,  beside  being  beverage,  also
                     represented an eternal topic in the artists works who identified their own gift with
                     the gift given by God. In the world’s universal codex of behavior, toasting with a
                     drink means making noise that in a mythological sense and also in the pagan rituals
                     means expulsion of the forces of evil, or in modern terms expulsion of the negative
                     energy. Wine was a challenge for the furniture designers and also the designing of
                     the  shape  of  the  storage  containers,  the  transport  containers  or  the  consumption
                     containers.  In  the  middle  Ages  the  consumption  culture  reaches  its  greatest
                     expansion.  The  attitude  towards  wine,  the  ways  of  consumption  and  the  lavish
                     décor  of  the  interior  where  is  being  kept  adds  a  special  touch  to  the  wine.
                     Consuming wine represents status symbol of social difference and determines the
                     criterion  which  allows  class  identification.  The  culture  of  consumption  implies
                     compatibility in music and visual environment. Identification with the progressive
                     elite imposes mass consumption of wine, which is moved from the courtyards to the
                     tables. After the enthronement of the national identities in shape of countries, wine
                     gets its opponents, new drinks which depict the uniqueness in sense of ethnic roots
                     and  customs  in  the  framework  of  the  historical  genesis.  The  appearance  of
                     beverages such as beer, spirit liquors, tea, coffee, is a battle lost in advance against
                     the popularity of wine. Wine survives all challenges because its mythical, religious
                     and  historical  role  can’t  be  compared  with  anything  else.  History  gives  wine  its
                     exclusivity  that  can’t  be  exceeded.  All  the  marks  that  wine  through  history  has
                     visibly left are susceptible under general spiritual and cultural interpretation. Nor
                     the  Middle  Ages  or  the  capitalist  society  can  not  come  near  the  ancient  wine

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